Car making isn’t only about the product any longer. It’s becoming a digital service race and long-term success will largely depend on new business models.
Gone are the days when machines were a collection of gearheads, needing to be steered by a human to do one explicit task. Today machines can support us by predicting what we need, instead asking us what to do.
Data from Car-2-X Communication and the rise of Artificial Intelligence could result in apps, add-on services or digital service platforms that relate to the connected car and its digital eco-system.
Where is the journey going? What benefit can you create for the driver, the passenger or the entire society?
We are looking forward to welcoming you soon at:
67th IAA Cars | Mercedes-Benz Festival Hall | Ludwig-Erhard-Anlage 1 | 60327 Frankfurt am Main | Germany
become part of the DigitalLife Campus community. With our global hackathon series „DigitalLife Campus“ we’re bringing together the most creative and passionate coders from all over the world to team up and work around the clock to build groundbreaking prototypes and software solutions in one weekend. In 2016, with more than 300 participants and five great events on three continents we have already successfully concluded our first cycle of hackathons. If you want to get a taste how your journey could look like in 2017, check out the article of Chase Lortie.
To apply for Hack.IAA @ me Convention on September 15/16 2017, please enter your information in the form below. For creating our selection, we are curious to learn about your initial ideas and the possible development path of your hack. If you are still aligning your thoughts – this is fine as well, creativity cannot be timed!
If you have a team already, please enter the names and contact details of your team members (up to five persons including you) as well. For individual applicants, we provide an exclusive community. In the DigitalLife Campus Forum you can connect with other participants, find potential team mates and share inspiration with the organizing team.
If you have already registered before, you can login here: Login
The application deadline is: Monday, 31 July 2017.
With DigitalLife@Daimler we bundle the company-wide digitalization activities at Daimler and initiate new projects and formats to push digital transformation and a new culture of innovation. With hackathons we want to break routine by exploring sideways from the standard company structure allowing innovation to occur in an environment where pretty much everything is possible.