Another great cycle of hackathons from our DigitalLife Campus series has come to an end. And what a series it has been! 5 Hackathons spanning across 3 countries and participants from more than 10 nations. Starting off in September 2017 at the world’s largest automobile show, the IAA in Frankfurt, we conducted Hackathons in Singapore, twice in Berlin and concluded our series in Bangalore in February 2018.
At the TechCrunch Disrupt Hackathon in Berlin where the winning team was awarded with a cash prize of $5,000, we were the partner sponsor. In Singapore, we hosted the hackathon together with Startup Autobahn, a startup accelerator program powered by Mercedes-Benz. At Hack.IAA in Frankfurt our participants developed their ideas and prototypes in the middle of the world’s biggest automobile show and finally got to present their concepts in front of hundreds of people, including Daimler top management and Mercedes-Benz brand ambassador and chief evangelist Guy Kawasaki.
Again, the topics were diverse and ranged from Artificial Intelligence, Car-2-X communications, to urbanization meeting digitalization to C.A.S.E. The participants showcased great creativity and team spirit by coming up with impressive ideas. But, it doesn’t stop just at ideation.
The winning teams of our hackathon series were invited to Mobile World Congress in Barcelona. DigitalLife Campus hosted an own market booth at 4YFN which is a startup fair running in parallel to the Mobile World Congress Barcelona. The hackathon winning teams showcased their ideas and got the chance to gather feedback from potential customers and industry experts.
With DigitalLife@Daimler we bundle digitalization activities at Daimler to push and initiate digital transformation across all divisions at Daimler.
Our goal is to establish a new culture of innovation to combine the strenghts of Daimler with the strengths of startups: more founding spirit, more risk-taking and more speed. Therefore, events like hackathons are very important for us as we bring our digital interactions with students and professionals to the next level. In addition, it gives talented people insights into our company, while we benefit from external perspectives and innovative ideas.
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